The Most Instagrammed UK towns

The most picturesque towns in the UK, according to Instagram

There are a lot of wonderful places to visit in the UK. A lot. Yes, we’re biased, but it’s a fact. The UK is home to ancient architecture, seaside beaches, countryside greenery, and an array of quaint little towns – there is so much to see and do, for tourists and locals alike across the whole country.

But where can you find the most picturesque towns in all of the UK? That was the question which we asked, and Instagram gave us the answer.
We headed to the photo sharing platform to find out which towns are the most Instagrammed, by examining how many times a post of every UK town had been shared on the site.

Read on below to find out the full results.


In the top spot as the most Instagrammed town in the UK is Halifax, in Yorkshire, with a grand total of 2,109,533 hashtags. With a population of just under 90,000, it’s not surprising the town did so well, and it is the home of iconic Mackintosh’s chocolate and as well as Rolo and Quality Street. Without Halifax, Christmas would just never be the same.

The region of Yorkshire ranked high across the board, proving itself to be the home of many of the most picturesque towns in the UK. In fact, three of the locations in the top 10 are Yorkshire towns, while many more Yorkshire spots placed within the full top 100 results.

Bournemouth placed in second, with 1,430,405 hashtags in total.
Famous for its long, sandy beaches, Bournemouth is renowned for its beauty, with a town centre full of notable Victorian architecture, as well as the spire of St. Peter’s Church – one of three Grade 1 listed churches in the area.

Following Halifax, the top 10 most Instagrammed towns in the UK are:


It’s unsurprising Blackpool ranked so highly, given its status as possibly one of the most well-known towns across the whole of the UK. The seaside resort tucked away on the North West coast by the Irish Sea has been around for centuries, with visitors being attracted to the 7-mile-long sandy beach. The town is home to plenty of amazing attractions as well: Blackpool Tower, Blackpool Illuminations, Pleasure Beach, Blackpool Zoo, Sandcastle Water Park, and the Winter Gardens – all providing fantastic spots for an Instagram picture.

The results by region are as below:

The most Instagrammed town in the South East: Rochester, Kent

The most Instagrammed town in East Anglia: Woodbridge, Suffolk

The most Instagrammed town in the South West: Bournemouth

The most Instagrammed town in the West Midlands: Stafford, Staffordshire

The most Instagrammed town in the East Midlands: Northampton, Northamptonshire

The most Instagrammed town in Yorkshire & Humberside: Halifax, Yorkshire

The most Instagrammed town in the North West: Blackpool, Lancashire

The most Instagrammed town in the North: Bellingham, Northumberland

The most Instagrammed town in Wales: Deri, Caerphilly

The most Instagrammed town in Scotland: St. Andrews, Fife



In order to compile our list of the top 100 most Instagrammed towns in the UK, we started with a list of every single town across the United Kingdom – which totalled over 7,000. We then crawled through Instagram, searching for each town as a hashtag and identified how many images had been tagged. We then ranked each of the towns based on this number in order to determine our top 100.

We removed certain towns where data was not available or was not reliable due to more than one location having the same name, or other notable associations with the town name which were the predominant use of the hashtag i.e. Cullen was used for Twilight posts.